Fanta — Wholesale Supply

The flavour list is the order

There is no single Fanta range. The brand is run market by market, which is why a buyer in Lagos, a buyer in Dubai and a buyer in Madrid can all say the word and be describing three different sets of cans. That makes the first question on a Fanta enquiry a merchandising question rather than a volume one, and it is where most of the value on this line is won or lost. Iguazu Trading exports EU-produced Fanta in the manufacturer's sealed packaging, as an independent distributor of genuine brand-owner stock.

European production keeps coming back to a handful of names. Orange anchors it. Lemon and Apple sit behind. Shokata, the elderflower-and-lemon variant, does real volume through the Balkans and onward into the Middle East, while Exotic, blending orange with passionfruit and peach, has grown a reseller following of its own. Around that core, regional and seasonal releases appear and disappear.

You will not find a fixed flavour list on this page, and that is deliberate rather than evasive. What is genuinely obtainable shifts with what has been released and what is being held, so any list published here becomes a promise that breaks at the worst possible moment. Instead the obtainable variants are set out in writing at quotation, tied to the allocation actually on the table. Where a customer brief names something European production cannot cover, you are told so, rather than being sent an approximation and finding out through your own buyer.

How a mixed-flavour pallet is actually built

Any realistic split is mostly Orange. The margin, though, tends to live in the flavours behind it, and the ratio you choose between the two is what decides whether there is still stock sitting in your warehouse next season. That is an inventory mistake rather than a freight one, and it is slow and expensive to correct.

The usual build gives a whole pallet to each flavour that moves in depth and stacks single-flavour layers together where a market wants breadth instead of volume. Anything sharing a pallet appears line by line on the packing list, so a clearance agent identifies the contents without opening a case. Cases in a layer, layers on a pallet, pallets to a box: all of it goes onto the pro-forma against the allocation offered, since each figure moves with the format and the market the stock was produced in.

European and American Fanta are two different line items

More mismatches on this brand trace back to this than to anything else, so it deserves a blunt paragraph. Fill sizes diverge: Europe works in metric cans and metric PET, the United States in the twelve-ounce can. Formulation follows whichever rulebook the run was made under, so colouring, sweetener systems and the ingredient list as declared are not guaranteed to line up between them. The same is true of the label, whose language, declarations and mandatory block were designed for the market that run was intended to reach.

There is an easy test. A brief that asks for Grape, Strawberry or Pineapple in a twelve-ounce can is describing American stock, and the answer you will get is that European production cannot cover it, rather than a container of something approximate arriving against a specification your buyer registered. Settle the production version on the pro-forma while it can still be changed, not by correspondence while the vessel is at sea.

What changed on the plastic

Importers who have not bought European PET for a while sometimes ask why the packs look different. Under EU single-use plastics rules, caps and lids on single-use plastic beverage containers up to three litres now have to remain attached to the container, so European PET arrives with a tethered closure. Separately, obligations on recycled content in beverage bottles have been pushing bottle construction and weight to change across the category.

Neither point affects the liquid, and neither is a defect. Both are worth knowing before a retail customer queries the closure, and worth mentioning if you are supplying a market where the pack is being compared side by side against older stock from another route.

Loading Fanta with the rest of the order

A pallet block of 330ml cans is a useful balancing element in a container that will otherwise reach its payload ceiling with floor space still visible, which is the normal condition of a beverage load. That is why Fanta so often travels as part of a wider booking rather than alone. Buyers building the full fixture usually put a cola block underneath it and a citrus line beside it, so Coca-Cola and Sprite tend to appear on the same pro-forma, and the rest of the beverages range shows what else is moving out of Madrid on the same schedule. Mixed-brand and mixed-category pallets are standard.

Dating and batch identification are checked against the stock reserved for you and stated before you are asked to commit, which puts rotation planning ahead of the shipment instead of behind it. Retail listing agreements often set a minimum remaining life; if yours does, send the figure with the enquiry. Turning down an allocation at quotation stage costs nothing at all, while losing an argument at a receiving depot can cost the listing itself.

Documents, terms and where it ships

Consignments leave Madrid with a commercial invoice, packing list, export declaration and transport document, plus a Certificate of Origin, or a EUR.1 movement certificate where the destination holds a preferential agreement with the EU and the goods qualify. We quote EXW Madrid, which is our premises rather than a port, along with FOB, CFR, CIF and DAP through Valencia or Barcelona. If you are still weighing how heavily to load a first container toward fruit flavours against cola and citrus, our note on the drinks brands buyers reorder covers how the tiers usually sit against each other.